Music: HITC’s 10 Year Anniversary
From legends like G-Dragon and 2NE1 to new wave stars like No Na, and Yung Kai, Head in the Clouds and 88rising’s 10-year anniversary reunites icons and rising talent, connecting generations of fans in a celebration of music and culture.
Photo By @laurahphoto
A crowd of over 75,000 consisting of all ages excitedly swarmed back and forth the 88rising stage, and the Honda Double Happiness Stage at the iconic Rose Bowl venue (Pasadena, CA) for a 2 day music, and culture dreamscape.
Founded by CEO Sean Miyashiro, history writing global music and media company, 88rising, celebrated their 10 year anniversary of the Head in the Clouds Music & Arts Festival, in partnership with titan promoter Goldenvoice.
Featuring a plethora of legends and upcoming stars of the scene, fans had the opportunity to see and share moments of endless live performances from artists like G-Dragon, 2NE1,Higher Brothers, Dean, DPR Ian, Rich Brian, Porter Robinson, No Na, Milli, Yung Kai, and many more.
South Korea’s R&B talent, Dean & Tabber - Photo By @laurahphoto
Genre leading Porter Robinson makes appearance - Photo By @simplyyvan
DPR IAN’s first show in LA - Photo By @laurahphoto
Following Blue’s success, Yung Kai sets foot on the big stages - Photo By @sarahlmidkiff
Rising star Bixby with Starfall - Photo By @simplyyvan
MILLI fires up crowd with HEY HEY - Photo By @sarahlmidkiff
Formed under 88rising, no na, an Indonesian girl group is the labels next big step forward - Photo By @lindseyblane
In addition to the music, food curation was led by MAMA’S NIGHTMARKET, who showcased vendors including Bang Bang Noodles, Iki Ramen x Iki Nori, The Boiling Crab x King’s Hawaiian, Casamigos, Coca-Cola, Jinro, Maru-Hi and many more. Fans also got to experience the newly announced Netflix film, K-Pop: Demon Hunters through their branded food truck and giveaways.
The two-night festival concluded with its iconic grand finale, The Magic Show—a signature HITC stage that unites multiple artists from the lineup for a continuous, collaborative performance saga. Warren Hue, Milli, YOUHA and Seiji Oda, alongside No Na, KUN, Sunkis and Yung Kai performed and appeared in turn, with rapper, singer and songwriter Jackson Wang making a surprise appearance with Higher Brothers, JASONTHEWEEN, and Number_i, concluding with final remarks from Rich Brian and CEO Sean Miyashiro.
Photo By @laurahphoto
Here are some of our favorite tracks from the performers all in one playlist!